We won't just lay out your newsletter, we'll help you write it. We'll even take the pictures and look after the printing, too. Ben Bennett Communications can help.
Here's the theory
If a newsletter looks like it's worth reading, people will read it. If it looks like one of the hundreds of formula news-letters that come in the mail every week, why would you bother? Most people read news-papers and magazines. If your newsletter looks more like a newspaper, more people will read it. We believe you can have a
good layout without using every publishing tool in the program. We believe you can have a good layout without using every colour on the palette. We believe you can have a good layout without over-shadowing the importance of what you have to say. A good layout is your message's partner, not its competitor.
Here are a few pointers If your object is to inform, not to distract, here's what we recommend:
keep the stories relatively short; write separate stories for separate aspects; go easy on the charts and graphs;
don't be afraid to use cartoons; always quote the source of your information; if you don't have good quality photographs, don't use them; localize your information and examples.
What did he say?
A man wearing a bright red suit, a blue tie and yellow shoes runs into a room and shouts "Fire!" Does anyone move? A person who is the subject of a 'Stripogram' is asked what the message was. "Darned if I know," is the response. You wouldn't give a speech with your fly open (not on purpose, anyway!). So why would you want your newsletter to look like a Zehr's Flyer?
