Brochures

Brochure or pamphlet? It doesn't really matter what you call it, but a three- or four-panel, folded sheet of paper can be an excellent vehicle for your message. They are relatively cheap to print and can be produced very quickly. If you just need a few they can be turned around literally in a matter of hours by printing in-house.
Ben Bennett Communications can help.

Here are a few pointers
As with newsletters, If your object is information, not distraction, here's what we recommend:

  • keep the text tight;
  • make the font a readable size!
  • don't be afraid to use cartoons;
  • Don't let text dominate. White space helps make it more readable;
  • Set up a website and refer readers to it for  more information;
  • always quote the source of your information;
  • if you don't have good   quality photographs or graphics, don't use them.

Keep it tight...

The whole point of a brochure is to give the reader a taste for something. It's an appetizer, not an entrée.
For some things, like a concert schedule, for example, you don't need a lot of information other than the hat, when where and maybe why and how.
People are getting older not younger so ensure that the font you use is large enough to be read,

even if it means you get less on the page.
Consider your message and your audience.

  • Times New Roman is formal;     
  • Arial is less formal;
  • Comic Sans is very informal.
While you may want to use a sans serif font like Arial for headlines and Times New Roman for body text, don't use too many different fonts. It will be too distracting. (This font is Verdana, by the way).

Set up a website for more information

If you can't get all the information you want into a brochure, invite the reader to contact you directly, or refer them to a website. It doesn't have to be fancy, just easy to access and easy to read.
If you don't have a website, there are lots of people who offer that service. You can pay a lot or a little.
Ben Bennett Communications can help with that, too.